The Real Truth About Running Your Own Business.

The Real Truth About Running Your Own Business.

Anyone who ever tells you that it’s easy to make six figures running your own business needs a good old slap in the face. It’s not. It’s the hardest thing ever. Next to childbirth.

It was hard for me. Although I’ve never had a baby so I have really no idea how hard that thing is, I can tell you that getting my business to where it is today was the most challenging obstacle I have ever overcome in my life. And if you know me by now, you know I have been through a lot.

Lately I have been getting those messages from people wanting to know how they too can launch and thrive in their own creative space of entrepreneur life. And it’s always a question that I am excited to answer, but also have no clue how to answer at the same time.

“How did you get your business off the ground?”

and

“What did you do to make WIP as successful as it is today?”

If these are the questions I am getting now at this stage – I can’t wait to see where I’m at in five years!

I am always excited to answer questions like that because – well lets face it – I messed up a LOT in my life. Now that I finally figured out the right stuff to do – it’s kind of cool to talk about it and share it with the world. And I am always up for talking about the good stuff to celebrate how I got here. But trying to answer those questions is also really confusing for me too.

Where exactly do you want me to start?  And Am I really successful? Is this it? Like.. is this the real deal now? Can I relax and take off my lady boss pants, put on my pajamas and binge watch Netflix for the rest of my life? Yes! Finally! Success!

It’s time I get real with you guys about the questions – and give you the answers bold and raw. You run a business other there? You trying to launch your own brand? Listen up. This post is for you.

 

I see ads on my Facebook all the time – “Make your first 10K” and “Learn how to create your first six figure launch,” – I some times wonder if whatever they are teaching is what I am practicing. Do I run my sales funnels the right way?  Do I network and advertise my programs properly? It’s really easy at this stage to fall into that trap of constantly trying to figure out if you are doing it right. Well guess what. You are doing it wrong. All of us are.

So here’s me telling you everything that I know and believe about running a solo business. The truth. At least the truth for now. This is everything I wish I knew back then when I started. And some of you out there may not believe the advice, or take the advice or even listen to it. But here’s my advice on that (lol) – take the parts that work for you and leave behind whatever isn’t valuable in this post. Consider it practice for the mindset you should have running your own biz! Taking what works and leaving behind what doesn’t … you are gonna have to get used to doing that a lot. Okay. Here we go.

-Numbers Are a Big Lying Sack of Poop. I used to sit around and count the dollars rolling into my bank account each month. In fact, talk about nerding out – I used to keep a chart where I would track my income each month just to make sure I was improving and growing at the rate I was “supposed to be.” I still have no idea what the heck that rate was. And it wasn’t just money numbers. I would do this with social media numbers, page followers – everything. Seriously, every month I would track my income, my ad revenue, my sales, my Facebook followers, my instagram followers, my number of email subscribers, my website visitors. I mean seriously. I had this ridiculous excel spreadsheet that I was keeping track of to document all of my growth. I promised myself that every single month would be better than the month before – and yes.. I had to be better in each of those categories. It was…. exhausting. And ridiculous. And pointless all at the same time.  Why was I doing it? Because in the beginning – I wanted to make myself believe that I was achieving success – and for me at the time – I thought that meant money. You see… when you start a business everyone shames you. Everyone tells you that you can’t or that it’s going to be hard or that you are crazy… and so that really weighed on me in the beginning. And if I had the numbers to prove I was successful, then I could finally say “YES AH HA! See! I LOOK WHAT I DID!” It was pointless. Stop it. Stop it right now. Your numbers have literally NOTHING to do with your success.

-No one gives a shit about your success so stop obsessing about “not failing.” Let’s just roll into this one since its on the tip of my brain here. Yeah. Stop obsessing about NOT failing. And if you’re obsessing over not failing because you don’t wan to be a failure to other people, well Stop even sooner please. If you run your business paranoid about making all the right choice because you don’t want to fail – you might as well quit. You are going to fail. And people are going to see it. You are going to make big messy giant failures that people will laugh at and make faces at and hey – guess what – it’s their problem not yours. Because while they are sitting around playing “same old life,” you are out there learning from whatever that big failure was and making even better decisions for your business. What they think means nothing. They are not you’re ideal client and they don’t own your “permission to success” ticket. Let them go so you can grow. Which brings me to my next point.

-There is no right way to do anything. Remember those ads I mentioned before? The ones that show you how you’re doing it wrong? Yes. Like I said. We all are. But here’s the thing. So are they! I work with a lot of clients who are trying to market their businesses in the online space. And they tell me “So and so is doing this,” and so “so and so is doing that, should I try it?” They spend so much time learning what others are doing that they spend so little time trying to figure out what works for them. Don’t be on twitter because you’re “supposed to have a presence there.” Be on twitter if it works for you. And if it doesn’t, F it and move on. Oh… and another thing.

-What Worked 2 years ago will get you nowhere today. I used to spend hours trying to study successful online bloggers – how did they possibly grow their audience so big that they could make a living off of ad revenue? Well.. Those bloggers? They’ve been in the market online since before the internet was even a thing – And so now – 10 plus years later – they are thriving. Do you want to wait ten years to afford food on your table? I don’t think so. Stop looking to other people and do what you notice works for you. Develop your own method. Create your own sales funnel. Come up with your own marketing strategy. Success leaves clues so finding people who are successful and modeling them is definitely a bonus -but don’t use their practices as a cookie cutter way to create your own business.

-If you aren’t sharing your life you’re failing your business People WANT to see you. And they want to see your shit. It doesn’t matter what you are selling, what product you rep or what shake you drink (sorry fitness MLMs) What matters is YOU. your client isn’t buying an awesome product. This isn’t 1950. There are awesome products everywhere. This is the land of amazon where you can literally get what you want delivered to your door. No customer is going to buy your product just because it’s awesome. They are going to buy into whatever you are selling because they resonate with the story you tell and the personality you have and the things you have overcome to be the person you are today. Because that’s what THEY want. People want to level up – so if you don’t show them you are leveling up in your life too – then what’s the point?

-If you are feeling emotionally disconnected to what you are creating/sharing/posting about – your potential clients will be disconnected to it too. “my upline tells us to do this,” and “my upline says I should be sharing X amount of photos per day with the shake or the workout or whatever.” Does it make you feel good? Does it feel authentic? Does it resonate with you? If the answer is no, guess what – that system is dead for you. Kill it. Say goodbye. Don’t go back. You should never be trying to be something your not. And btw isn’t that totally the opposite reason of why you became an entrepreneur right?

-You should never have to hound hunt or private message randos about your business to make your business work. If you are doing it, you are doing something wrong. your business is not a  telemarking service. Stop running it like it is. When you show up to serve the community and be that shinning light for people who need your help – then your clients will randomly appear!

-Entrepreneurs need to be spiritual junkies. If you have no faith in God or have little spirituality out there and your hustling running your business – I am so sorry for you. I don’t care what faith you have – just find one and hold onto it. Entrepreneur life is a rollercoaster. Go get a spiritual practice. And hang on tight. You’re gonna need it.

Stay tuned for a part 2.

xox

Perfect Week Recap Volume II

Perfect Week Recap Volume II

Man oh man did last week go by so fast!!! It was Easter week, and even though I consider myself to be more spiritual and less Catholic – the holidays are always a beautiful time to gather with my loved ones and celebrate. So, here’s a recap of my amazing week and how it all started!

 

Matt and I celebrated our 3 Year Anniversary this week! Yes. It was absolutely beautiful. We took time snuggling up on our gorgeous new patio set on the deck. We had wine, ate pizza and indulged ourselves in some quality relaxation.

For our anniversary I got him a set of cooking knives since he loves to cook. He got me this beautiful gorgeous addition to my meditation corner. It’s supposed to go outside in our zen garden, but I think for now I want to keep him here!

I actually switched things up a few days later in the room -when a friend of mine told me that Buddha is supposed to be at eye level with you. Now he sits on that beautiful gold table. I’ll share some pics later this week! Or you could just check it out on my instagram.

This was the last week I had to eat regular food, so I definitely enjoyed it on Easter Sunday. I got my juicer in the mail last week too! And before my juice cleanse started this week I tested it out with some vegetables. I am obsessed with it. It’s seriously the best investment I have made.

 

So I spent the rest of the week Enjoying my yummy food, hosting the holiday with my family and celebrating good times. We drank lots of wine, ate delicious cheesy food and had yummy treats after. My favorite part of the meal was all the cheese because I know I’m going to miss that the most on my new vegan diet (more on that later.)

 

I was so stressed out preparing for our guests that this shirt seemed appropriate. Hosting a dinner party was literally the most adult thing I have done in my life. It was pretty serious.

But of course.. It was the most amazing time. I decorated and the food looked amazing. <3 Thanks Mat for doing most of the cooking. And yes, that gross bone in the corner is my dads. He like’s to eat like an animal sometimes. 

All in all it was delicious! We had dinner really early so when everything was done I got into zen mode.

On Monday ( the day after easter) I started a serious cleansing – 21 days of intense juicing, fruits and veggies. So I wanted to make sure I was in the right state of mind. I took the rest of the afternoon to stay calm, connect with myself through some journaling and yes- play with my goddess cards. This is my favorite reading I have gotten thus far – I had it when I was asking about what’s ahead for my healthy lifestyle journey. Talk about amazing right?

 

Here are some more snaps from the week in case you are curious what I’m up to. Basically I’m using my oils, reading, and catching up on relaxation!

 

Perfect Week Volume I

Perfect Week Volume I

This week has been so beautiful. So beautiful, in fact, that I need to honor it with a full blog post. Lately there have been so many positive changes in my life spiritually and physically that I feel like sometimes I have trouble slowing down. I am often in such a rush to get ahead and do things that need to be done. I think it’s my fear of having this amazing happiness streak run out – so I try to hustle as much as possible. I don’t like operating that way, so I made it a point to slow down and appreciate it.

When I look back on this week, I feel so grateful for having the opportunity to learn that lesson. I actually saw a drastic shift in my attitude and the way I work this week.

There is no sense in hustling all the time if you can’t take time to appreciate the calm moments of life.

So here’s my recap!

A Perfect Week Volume One

I think this is how it all started…. last week, I found a beautiful letter from my business coach Ryan Yokome. (Go check him out, he’s awesome.) Yes.. I found it.

Finding this letter was a magical experience in itself. Call it divine timing – Ryan sent me his beautiful “I can Receive this” mantra poster a few weeks ago in the mail as a surprise gift, but I never noticed there was a card in the delivery envelope. It seems like I found his letter at the perfect time because his words brought tears to my eyes and made me feel so full of love. It was just what I needed to hear at the time I found it. So grateful.

Ryan isn’t just a business mentor for me, he is also a spiritual guide. Working with him I have really leveled up in so many ways but have also learned to express my heart in exploring new spiritual practices. This weekend I went to a beautiful Crystal shop to explore, learn, and pick my very first crystal to start my collection. Of COURSE I am going back there this weekend! Susan, the owner of the shop, is really amazing and she’s going to help me out doing a blog post about Crystal shopping for all of you!

The next day I felt so inspired I decided to finally create and design my meditation corner.   (See post here) I had been putting it off for a while because I wasn’t feeling inspired to do it – but of course Crystal shopping changed everything. So I did some shopping, picked new pieces of furniture and made my special place!

This is now my favorite corner of the house and I pass it every morning when I leave our bedroom to start my day. It totally lights me up.


These pics are all on my instagram page btw. (Come follow me here!)

We did a free training in the WIP TRIBE FACEBOOK GROUP on how to transform your body with the mind you already have – This was the self reflection worksheet we did!

My gorgeous Client sent me Pua!!!! It was a surprise gift and OMG did it totally fill me up with love. My most recent tattoo was inspired by the Disney Movie Moana and her pet pig Pua was like… the cutest character ever! Thank you Maria! I love you!

I spent some time learning about my new Goddess Cards (See my post on my meditation must haves this week) and had some really crazy intense readings each morning this week! I love that I have the routine of picking a new card every morning after my meditation practice. It helps me feel more present in my life .

This is the Goddess Kali. She reminds me that I am saying goodbye to my old self and starting a new story for my future. I pulled her card three times this week. Talk about crazy!

My other totally gorgeous client Rachel shared this picture with me – She ordered these books I recommend a while back. Coincidentally the day she signed on with me they were delivered to her house! And she got some new crystals too! I love them!

I’m learning how to step into my feminine energy more and be a little bit more present in my life. Learning how to slow down is a big part of that <3

Oh.. and I HAD to share this with you all. Today I took my baby puppy named Animal on a walk  through the neighborhood. It was her first time walking around this area. She made friends with four dogs AND a horse! She’s never seen a horse before. When we got back to the house I had to literally drag her up the driveway. She was really sad she couldn’t play with her new friends and spent the morning crying! — I thought this was the cutest thing ever.

Happy weekend everyone! I am going to be spending the rest of the day getting into flow, celebrating and enjoying all that this beautiful life has to offer.

xoxo

A Peek In My Meditation Corner

A Peek In My Meditation Corner

I am such a sucker for a lot of things, but top two on my list of guilty pleasures?  Target shopping and home decorating.

Now, when those two things are put together, what do yo have? A TOTAL disaster for my Visa Card.

My client sent this to me and it basically sums up my life. Thank you Maria for making me laugh so hard:

 

Here’s the proof: 

 

 

 

Yup….that was kinda how I looked after my trip to Target. I went in for toothpaste, came out with a bunch of furniture and forgot the toothpaste.

But it was actually amazing.. because for the longest time I had been wanting to create my meditation corner and I finally got to do it! Yay!

So today I wanted to give you guys some tips on how you can design your own awesome meditation corner.

 

 

YES. I MEDITATE. A LOT.

I meditate every single day. I find that the secret to manifesting what I want isn’t hustling or being an aggressive go getter. It’s actually sitting back, stepping into my flow, closing my eyes and deeply imagining what it is I want for my life. (If you don’t meditate I’ll do another post on the site filling you in on why you should and how to start.)

But first, let me show you how I made my meditation room!

WHY YOU NEED YOUR OWN SPACE TO MEDITATE

For a while I was spending most of my meditation sessions lying in my bed and chilling out in corpse pose with headphones on. But I realized that for me, my bedroom gives off the “it’s time to sleep” energy. So matter how hard I tried, I would often find myself dozing off into a little slumber mid meditation sesh. Having your own space to meditate and deeply align with your spiritual vibes is a great way to honor your practice.

WHAT IF YOUR HOUSE ISN’T BIG ENOUGH? 

As a former NYC girl, I know all about the first world struggles of not finding space in your apartment. Back when I lived in Manhattan I barely had enough room for a laundry hamper corner let alone a meditation spot. Sticking to the bedroom is fine if you don’t have the space. But if you find yourself hungry for a little place in your home to call your own, feel free to walk around and take sometime feeling out the energies of your rooms. Is there a little corner in the living room you can designate to call your meditation spot? That’s what I did? And it still looks great for when guests visit so I don’t have to worry about rearranging anything when we host parties.

Okay.. Here we go… Let’s talk details

My Meditation Corner, Before and After

Okay..so here we go.

FIND YOUR CORNER.

Finding the space in your house can be a tricky thing. Like I mentioned, we don’t all have the space. When I was trying to figure out where to create my little meditation section, I went through the house quietly feeling the vibes of each of my rooms. My Kitchen Dinning area has a lot of space, but it didn’t feel right to me to put it there. My bedroom gave off more of an intimate and relaxing vibe than I would have liked, plus it is a shared space between my fiancé and me. I wanted a space just for myself. The lounging room upstairs is where Matt place his video games and hangs out, and my office is where I focus and do all of my work, so there was no way I was going to design a quiet spiritual corner in any of those places. I decided the Fireplace room was the best. It gave off almost zero negative vibes to me and it felt right. Get where I’m going with this? Find a room and a corner that most resonates with you. And feel it out.. it may not be what you expect.

Ugh sorry.. my dog is so freaking cute I needed to throw her in here. Animal (yes her name is animal) Loves this space of the house. During the afternoons I find her sprawled out basking in the sun in front of the sliding glass doors. This space happens to be the most empty space of the house, since we are taking our time decorating and building book shelves. Anyway… it was  nice and empty. Minus the dog and the two recliner chairs of course.

TAKE YOUR TIME SHOPPING FOR FURNITURE

I went to Target and literally spent two hours picking out pieces that spoke to me. I recommend to  start you get a small table and a chair with a rug like I did. You don’t need to go all out and crazy with your corner. What’s important is that it stays simplistic and speaks to you and makes you feel good. I swear, by the time I was done decorating this space I was obsessed with it. You want to make sure your meditation corner is a place you are excited to go to every day.. so take the time picking out pieces.

DON’T WORRY ABOUT MATCHING THE REST OF THE ROOM. 

This was something I went back and forth on, because I am a really big fan of creating happy creative spaces in my house, and I wanted to make sure my meditation corner wasn’t so far fetched in style with the rest of the room. At first when I was shopping I was picking pieces that “went with the rest of the room,” telling myself, “oh this matches,” and then adding it to my shopping cart. I literally had to take everything out and start over. I was feeling a deeply feminine vibe for my meditation corner and I needed to roll with it. Even if the rest of the room isn’t feminine that’s okay. This is my special place and it doesn’t need to match the rest of the house. Surprisingly, Matt didn’t care that it was super girlie!

THE LESS CLUTTER THE BETTER.

The more simple the space the better. The whole point of your meditation corner is to decompress and empty your mind. The last thing you want to do is to fill the space with a ton of furniture posters and nicknacks. Keep it simple and stick to the basics so you can allow your mind the time to empty and chill out.

Make sense? I have to be honest I’ m absolutely in love with it. Matt keeps laughing at me because every time I pass that space in the house I start doing happy dances.

Tomorrow I am going to share with you some of the tools and things I use to get into a deep state of meditation! So Stick around!

 

 

 

 

What I’m Packing on My Trip to Los Angeles

What I’m Packing on My Trip to Los Angeles

Guys! Oh Em Gee. One more sleep! Tomorrow I hop on the plane to LAX with a dream in my cardigan. And that’s super exciting.

I’m heading out to LA for a Tony Robbins’ seminar – the exact same seminar that leveled up my life so long ago. I am so super pumped to come full circle and make this journey to LA for the first time. It’s going to be so fun!

Okay.. So here’s the deal. I figured I would share with you all how I am traveling and packing for the trip -since this is the first time in my life I am actually packing super light.

I want to make sure that I focus more on the emotional baggage I am bringing on this trip (since that is what the seminar focuses on) and focus less on carrying a shit ton of literal baggage with me from coast to coast.

Okay so this bag is legit the only thing I am bringing. Here’s why: I am not traveling to a third world country.. so if I need it, I can buy it. I would rather NOT stress out about fitting all of my beauty products into small containers that won’t get me pulled off the TSA line. I would rather just go with the flow and carry just what I need.

So with a five day trip I am packing 5 pairs of underwear, 2 pairs of pants, and a bunch of shirts into this tiny little backpack and calling it a day. Yup. That’s it. No need to overcomplicate things.

 

Here are my rules for packing light:

If there is a laundry mat or a mall, I’m not packing extra clothes. 

emergency? That’s what the local target is for. Need some random tampons? There is a CVS everywhere. I seriously don’t need more than the basics. And I don’t want to spend a ton of time figuring out how to dress pretty, since I am going to be in a seminar for majority of the trip. This trip isn’t about looking pretty for me – it’s about doing all the inner work that makes us beautiful humans. So yea… don’t need extra clothes.

Keep hygiene products to a minimum. 

I would rather stop at the cvs to get a toothbrush and toothpaste, deodorant and shampoo then carry all that shit in my bag. Want to know why? It ALWAYS explodes and gets all over everything. Yeah. Not about that.

One pair of shoes. One pair.

This used to be a big big mistake of mine – I would pack all these fancy heals for “the nights we go out” and then guess what – I never wanted to wear them anyway. So yeah. One pair of shoes, keep it simple, and keep the stilettos at home.

So now let’s talk necessities…..

Things I am always always traveling with:

NOTEBOOK AND JOURNAL 

This month I am reading “Start with Why.” It is an amazing book by Simon Sinek about how to actually lead your business and not just “be a leader.” It’s amazing. I love it. And with a very long flight, I can’t wait to read more of it. Of course I brought one of my journals so that I could document the trip, and really take in all the information from the seminar.

SUNGLASSES AND GLASSES

I have a pair of Oakley sunglasses and a pair of Ray Bans that I don’t go anywhere without. I bought these forever ago so I am pretty sure my old versions are out of stock now – but both companies have such beautiful sleek and simple designs. (Also in this picture, my business cards and breath mints. because giving someone a business card means shit if your breath stinks.)

PHOTOGRAPHY NERDY STUFF 

I bring my Canon Powershot with me when I am traveling, because it is so much smaller and lighter than my DSLR. And it takes really nice pictures. (I am pretty sure I use it more than my Canon 5D Mark II. The Powershot has a wifi connection which is really cool. I can literally take photo and upload it to instagram within seconds. It’s awesome. I also bring my iPhone of course and a portable ring light which I got on amazon. (It makes selfies extra pretty and is really convenient for videos. Oh.. and also my mini tripod. Oh and my external battery is a life-saver. My pocket juice can literally recharge my battery on my phone super quick and save me the hassle and stress of random shutdowns. (Headphones by House of Marley – made from real wood and I love them.)

 

MUST TRAVEL WITH AT ALL TIMES: 

Kava Tea by Yogi

Breath Again Roll On by Young Living 

My pack of serious supplement regiments (see my post here for the deets)

 

 

 

 

 

 

FINAL WORDS:

Packing for my trip to Los Angeles right now, and my heart is almost as full as my backpack.
I legit cannot believe this is my life.
Three years ago I was struggling to make ends meet trying to find a way to pay the cable bill…I was too depressed to do anything else but watch tv and sulk.
So much about my life has changed.
I am blessed, full of love, inspired, dedicated, and driven more now than ever.
I am on this ever growing beautiful path to inspire others and show them how to transform their lives through the Perfect Soul Coaching Method.
I’ve seen clients lose 60 pounds. I’ve watched Women heal their hearts of ex-relationships. I’ve had the honor of watching entrepreneur rockstars launch and run six figure businesses of their own.
Most inspiring – I have seen people at rock bottom rise above the ashes and literally transform their lives into diamonds.
So now here I am, crossing over the to West Coast, full of honor, pride and blessings.
I am carrying so much more in my heart than I am in my backpack on this trip. I am packing light, but filled with the most valuable of lessons I can’t help but reflect on:
1. MONEY: The financial limits society puts on us are B.S. – “don’t buy that you are broke,” or “go to college to get a good job,” or “you need to save save save,” mean absolutely nothing if you are miserable. Financial limits are only a myth. The minute you start believing you are bigger and better than a pay check to paycheck life, that is the minute everything changes.
2. RELATIONSHIPS: Staying in anything because you are scared of what’s on the other side alone is the biggest mistake you can make for your life – especially when it comes to love. Our relationships are a true reflection of how we feel about ourselves – if you aren’t confident in your worth, you will settle for less than you deserve. Don’t settle for less than you deserve.
3.DEATH: The biggest game changers of my life and my coaching business was asking myself this question: “You will die one day, what will your legacy be?” If the answer doesn’t make me feel good then I am doing something wrong with my life.
4. LIFE’S PURPOSE: Finding your life’s purpose -something that ties your passion and callings into a package for your heart to carry is the most beautiful thing on the planet. It is why we are here on this earth. It is the whole reason we live. So spend less time thinking about how to play it safe and more time thinking about what’s truly possible for you in the long term when you live a life with passion.

I Eat Unicorn Poop (It’s My Super Food)

I Eat Unicorn Poop (It’s My Super Food)

East Coast Alert: A big big snow storm hit last night. Oh… you didn’t know? Well guess what… our plow guy didn’t get the memo either. So Matt and I are pretty much trapped inside our house until next weekend.

We got what looks like three feet of snow out there. It’s nuts. Seriously.

Being trapped in the house yesterday wasn’t all so bad. Especially because I got to make some awesome Unicorn poop cookies. Seriously…. how crazy cute are these? I followed Rosanna Pansino Nerdy Nummies Recipe Here

The girl I used to be wouldn’t have had time for shit like this. I would be too stressed out, anxious and frustrated by the snow storm.

I probably would have spent the whole day cleaning the house, doing laundry and giving my dogs a bath.

What a boring life.

Here’s what I’ve learned about happiness – it comes from not giving a F – and just enjoying life.

Sometimes you just gotta go have fun and be a kid. Live a little bit. Not feel guilty about unhealthily treats. Dance in the snow. Wear your pajamas all day. And eat some unicorn poop.